Recorded live at Cannabis Means Business NYC 2025, Rachel Wright of Verdant Strategies speaks with Dave Barton, founder of Thermidor and host of The Lobsterpot Podcast. Together they explore storytelling as strategy, key differences between U.S. and European cannabis markets, and what innovation really moves the industry forward. From Germany’s “green bubble” to the creative power of honest narratives, this conversation is packed with insight and inspiration.
