Leading the Way
in Cannabis Financial Services
We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.
Our Evolution
A Legacy of Innovation and Growth
Verdant Strategies was born out of the evolution of 420 CPA, a pioneering firm in cannabis accounting founded in 2009. Over the years, as the cannabis industry expanded and diversified, so did our approach. Today, Verdant Strategies represents a new chapter, combining the trusted expertise of 420CPA with innovative strategies designed for the future of cannabis finance.

Our Mission
Strategic Financial Support for Cannabis Growth
Delivering expert consulting, precise accounting,
and tailored CFO services to help cannabis businesses thrive through every stage of their journey
Our Core Values
Hustle
We act with urgency, delivering fast results without compromising on quality or accuracy.
Precision
Every task is executed with meticulous attention to detail, ensuring the highest standards are upheld.
Continuous Improvement & Growth
We embrace learning and innovation, constantly refining processes and elevating our skills.
Collaboration
Inclusive teamwork ensures the best decisions are made through respect and shared expertise.
Professionalism
We maintain the utmost professionalism in communication, conduct, and interactions at all levels.
Transparency
Open and honest communication builds trust, strengthens relationships, and fosters excellence.
Our Vision
Empowering the Future of The Cannabis Industry
We aspire to lead the cannabis industry with innovative financial solutions, fostering sustainable growth and exceptional success for businesses worldwide
#Leadership

Rachel Wright
Founder, Chief Executive Officer
Rachel Wright
Founder, Chief Executive Officer
Rachel Wright, MST, CPA, is the CEO of VERDANT Strategies & 420 CPA, financial services firms with offices in Los Angeles, New York, and Nice, France. Rachel provides comprehensive accounting, tax, fractional CFO services, and consulting to cannabis companies globally, supporting them in launching, growing, and achieving financial sustainability through a holistic approach that ensures growth and scalability. With her CPA designation, a master's degree in taxation, and a Graduate Degree in International Taxation, Rachel offers essential guidance on tax planning, entity formation, and regulatory compliance. She also has experience as an audit committee chairperson for a publicly traded cannabis company, demonstrating her deep industry expertise. Rachel's collaborative approach builds lasting partnerships with her clients, helping them navigate complex financial challenges with confidence. As a thought leader, she shares her insights at prestigious events such as Benzinga and the Cannabis Summit and contributes to publications like Bloomberg Tax, MJBiz Daily and the LA Daily Journal. She also serves on an international committee with the International Cannabis Bar Association and the advisory board of the Cannabis Summit, advancing the global cannabis sector and ensuring the financial success of the businesses she serves.

Charlene Estrada
Chief Operating Officer
Charlene Estrada
Chief Operating Officer
Charlene is a trusted leader and management consultant with over 25 years of experience in driving high-stakes programs and building top-performing teams. After a successful career in healthcare, she transitioned to the cannabis industry, where she advocates for plant medicine and federal legalization. Charlene is passionate about using cannabis as a tool for policy reform, healthcare equity, and improving the quality of life for users.
With expertise in leading through change, aligning people, processes, and technology, Charlene excels in fast-paced environments and fosters collaboration. She is committed to working with mission-driven cannabis companies to drive sustainable, inclusive change.
#Marketing & Business Development

Scheri Mathaya
Marketing Manager
Scheri Mathaya
Marketing Manager
Scheri Mathaya is a creative powerhouse and a true Jane of All Trades, fueled by a passion for storytelling, community, and culture. Originally from Minnesota, she moved to California in 2017 to pursue her vision in the cannabis space—and hasn’t looked back since. With a strong background in sales, field marketing, brand development, and consumer engagement, Scheri is known for bringing brands to life through strategy, creativity, and meaningful connection. Whether she’s crafting content, producing events, or designing digital experiences, she leads with authenticity, joy, and intention.
Outside of work, she enjoys creating digital art, exploring new places, expressing herself through fashion, and immersing herself in culture and design.

Stephanie Cuffy-Jeffries
Business Development Administrator
Stephanie Cuffy-Jeffries
Business Development Administrator
Stephanie Cuffy-Jeffries joined 420 CPA as Business Development Administrator in 2023. With four years of experience supporting executives, she excels in optimizing business operations and fostering partnerships. In her spare time, Stephanie enjoys video games, anime, and working on independent films.Stephanie Cuffy-Jeffries joined 420 CPA as Business Development Administrator in 2023.
#Client Accounting Services

Mary Ann Canlapan
Client Accounting Services Lead I
Mary Ann Canlapan
Client Accounting Services Lead I
Mary Ann Canlapan, CPA, has nearly 10 years of experience in accounting, serving clients from Australia, the US, and the Philippines. With her extensive skills, she brings high-quality service to Verdant Strategies clients. Outside work, Mary Ann enjoys recording music, playing mobile games, and watching documentaries.

Milen Gomez
Client Accounting Services Lead I
Milen Gomez
Client Accounting Services Lead I
Milen Gomez has over six years of experience in accounting for US and Hong Kong entities. She specializes in taxes, payroll processing, and improving accounting efficiency. In her free time, Milen loves spending time with her family, reading, and traveling to new destinations.

Alyssa Bituin
Client Accounting Specialist & Compliance
Alyssa Bituin
Client Accounting Specialist & Compliance
Alyssa is a skilled accounting and tax professional with over 5 years of experience in managing complex financial operations. She specializes in tax preparation, filing, and compliance, ensuring accuracy and adherence to regulations. With expertise in full-cycle accounting, Alyssa manages accounts payable, receivable, payroll, and financial reporting, driving efficiency and maintaining financial integrity. Her attention to detail and ability to streamline processes contribute significantly to operational success. Outside of her professional work, Alyssa enjoys exploring her creative side through portrait drawing, painting, and watching films.

Alexis Presco
Client Accounting Specialist

Alexis Presco
Client Accounting Specialist
Alexis holds both a Bachelor of Science in Accounting Technology and a Bachelor of Science in Accountancy. Last year, she completed her Professional Education and successfully passed the teacher licensure exam. Although her background includes teaching, Alexis finds genuine fulfillment in accounting work—a field she has specialized in for over three years, with strong experience in both accounting and bookkeeping.
Outside of work, Alexis is a passionate K-pop fan and loves attending concerts. She also enjoys spending time with her niece and describes herself as outgoing and sociable—always happy to connect with others anytime, anywhere.

Gianne Razon
Jr. Accountant
Gianne Razon
Jr. Accountant
Gianne is a Certified Public Accountant (CPA) and a US Certified Management Accountant (CMA) with five years of experience in audit and accounting. She began her career as an audit associate at the Big 4 Firms collaborating with clients in manufacturing, IT services, and real estate. Gianne then transitioned to an accounting role and took on the role of an accounts payable supervisor. In accounts payable, she managed reports, reconciliations, tax filings, and processed improvements.
Outside of work, Gianne loves traveling and exploring new places and cultures. She also enjoys trying out different coffee shops, discovering new brews, and playing with her dogs during her free time.
#Compliance

Melissa Walters
Tax & Compliance Supervisor
Melissa Walters
Tax & Compliance Supervisor
Melissa Walters joined 420 CPA in 2018 and focuses on client relations, tax notices, and project management. With a passion for seeing projects through to completion, she ensures clients are satisfied with the results. Outside of work, Melissa loves hiking, traveling, and spending time with her family.

Adrian Mallari
Compliance Specialist
Adrian Mallari
Compliance Specialist
Adrian has a strong background in accounting and a proven track record of delivering accurate financial insights, positioning him as an effective contributor to clients’ needs. In his previous roles, he has successfully handled responsibilities relevant to bookkeeping, including daily tasks, reconciliation, financial analysis, budgeting, and journal entry management. Adrian is skilled in leveraging accounting software like QuickBooks Online (QBO) and Xero to enhance financial processes. With a bachelor’s degree in accounting and five years of experience, Adrian has a solid grasp of U.S. Generally Accepted Accounting Principles (GAAP) and a keen eye for detail. While he is not a Certified Public Accountant (CPA), his commitment to delivering high-quality work ensures that clients feel secure about their business’s financial health. Outside of his professional life, Adrian enjoys playing the guitar, immersing himself in anime, and gaming. These hobbies fuel his creativity and provide balance in his day-to-day life.

Gianne Razon
Jr. Accountant
Gianne Razon
Jr. Accountant
Gianne is a Certified Public Accountant (CPA) and a US Certified Management Accountant (CMA) with five years of experience in audit and accounting. She began her career as an audit associate at the Big 4 Firms collaborating with clients in manufacturing, IT services, and real estate. Gianne then transitioned to an accounting role and took on the role of an accounts payable supervisor. In accounts payable, she managed reports, reconciliations, tax filings, and processed improvements.
Outside of work, Gianne loves traveling and exploring new places and cultures. She also enjoys trying out different coffee shops, discovering new brews, and playing with her dogs during her free time.
#Tax

Melissa Walter
Tax & Compliance Supervisor
Melissa Walter
Tax & Compliance Supervisor
Melissa Walters joined 420 CPA in 2018 and focuses on client relations, tax notices, and project management. With a passion for seeing projects through to completion, she ensures clients are satisfied with the results. Outside of work, Melissa loves hiking, traveling, and spending time with her family.

Monica Villanueva
Tax Administration Lead
Monica Villanueva
Tax Administration Lead
Monica Villanueva is a Certified Financial Market Professional (CFMP) and Certified Bookkeeper (MICB) with extensive experience in accounting and tax compliance for international businesses. She is currently handling tax data collection and supports our clients with accounting services needed before finalizing the tax returns. Monica enjoys watching movies, travelling, and trying adventurous activities in her free time.

John Segawa
Tax Administration

John Segawa
Tax Administration
John brings over three years of experience as an Accounting Specialist at a local private firm, two years as an Accounting Trainer, and more than two years of combined experience as a Tax Preparer. He holds a Bachelor of Science in Accountancy and is currently pursuing a Master’s Degree in Business Administration.
Passionate about travel, John hopes to one day call Japan his permanent home—drawn to its culture, safety, and lifestyle. A true coffee enthusiast, he finds joy and relaxation in playing volleyball and badminton, and enjoys exploring new sports whenever he can.

Clarissa Maglalang
Tax Administration
Clarissa Maglalang
Tax Administration
Clarissa Maglalang is an experienced Client Accounting Services Specialist and US Tax Accountant with a solid background in various sectors, including government, public, and private entities. With a Bachelor of Science in Accountancy, Clarissa brings over seven years of professional experience to her role, specializing in US accounting, bookkeeping, and taxation for the past four years. Her extensive knowledge and expertise in accounting and taxation, combined with her diverse work experience, make her a valuable asset to her clients.
Outside of work, Clarissa is passionate about maintaining a balanced lifestyle. She enjoys traveling, visiting beaches, hiking, and nature tripping, allowing her to recharge and connect with nature. Clarissa's dedication to both her profession and personal growth ensures she continues to thrive, offering exceptional services to clients while maintaining a healthy, well-rounded life

Kate Bernabe
Tax Administration

Kate Bernabe
Tax Administration
With a bachelor's degree in Accountancy from the Philippines, Kate brings over six years of experience in end-to-end bookkeeping and accounting, supporting clients across the U.S., Australia, and the Philippines. She is also certified in various accounting software.
Outside of work, she enjoys tending to her succulent garden, watching movies, and diving into books on her Kindle.

Gianne Razon
Jr. Accountant
Gianne Razon
Jr. Accountant
Gianne is a Certified Public Accountant (CPA) and a US Certified Management Accountant (CMA) with five years of experience in audit and accounting. She began her career as an audit associate at the Big 4 Firms collaborating with clients in manufacturing, IT services, and real estate. Gianne then transitioned to an accounting role and took on the role of an accounts payable supervisor. In accounts payable, she managed reports, reconciliations, tax filings, and processed improvements.
Outside of work, Gianne loves traveling and exploring new places and cultures. She also enjoys trying out different coffee shops, discovering new brews, and playing with her dogs during her free time.

Rhonda Ryckman
CPA
Rhonda Ryckman
CPA
Roni Ryckman began in her career in the “Big 4” working at KMPG Peat Marwick. She worked her way through college as a bookkeeper while also learning Tax Preparation. After a couple years, Roni transitioned into private practice as it became more fulfilling. Working with small/medium size businesses became Roni’s passion as she became skilled at best practices, workflow and set-up and training bookkeeping staff. Roni graduated from San Diego State University and enjoyed the community so much she decided to establish San Diego as her home base with her family. She has specialized in the construction industry for most of her 2 decades of practice but has branched out into other areas as well following the demands of other industries. She loves a challenge and has never met a set of books she could not “fix”. Roni loves to travel with her children, most often abroad including Italy where her family originated. She was a musician long before an accountant and loves to write and perform music whenever time allows.
#Human Resources & Administration

Tina Suarez
HR Manager
Tina Suarez
HR Manager
Tina Suarez has over 25 years of experience as a Human Resource Manager, specializing in strategic HR planning, payroll, compliance, and employee relations. She excels in developing HR policies and compensation programs for California-based and multistate businesses. In her free time, Tina enjoys camping at the beach with her family and friends.

Kate Bernabe
Administration Assistant
Kate Bernabe
Administration Assistant
With a bachelor's degree in Accountancy from the Philippines, Kate brings over six years of experience in end-to-end bookkeeping and accounting, supporting clients across the U.S., Australia, and the Philippines. She is also certified in various accounting software.
Outside of work, she enjoys tending to her succulent garden, watching movies, and diving into books on her Kindle.

Gianne Razon
Jr. Accountant
Gianne Razon
Jr. Accountant
Gianne is a Certified Public Accountant (CPA) and a US Certified Management Accountant (CMA) with five years of experience in audit and accounting. She began her career as an audit associate at the Big 4 Firms collaborating with clients in manufacturing, IT services, and real estate. Gianne then transitioned to an accounting role and took on the role of an accounts payable supervisor. In accounts payable, she managed reports, reconciliations, tax filings, and processed improvements.
Outside of work, Gianne loves traveling and exploring new places and cultures. She also enjoys trying out different coffee shops, discovering new brews, and playing with her dogs during her free time.
#Internal Accounting

Simon Menkes
CPA
Simon Menkes
CPA
Simon Menkes brings over two decades of accounting expertise across diverse industries, specializing in cannabis, technology, real estate, and finance. A Princeton graduate and licensed CPA in California, Simon combines technical acumen with strategic foresight to empower businesses in achieving their financial goals.

Anna San Pedro
Accounts Receivable
Anna San Pedro
Accounts Receivable
Anna brings over 5 years of comprehensive accounting experience, having worked with a diverse range of businesses across the United States. Her expertise spans across various industries, making her a versatile asset in the field. Outside of work, Anna is passionate about traveling, staying active through workouts and sports, and unwinding with a good movie.
Join Us in This
Exciting New Chapter
We are more than accountants; we are your partners in growth. At Verdant Strategies, we combine deep industry knowledge with a forward-thinking approach to guide you through every stage of your business journey.
Together, let’s cultivate success in the cannabis industry. Thank you for your continued trust and support. We look forward to achieving new heights together.
Rachel Wright
Founder & CEO
Verdant Strategies
Proven Success
Trusted by Thousands, Driven by Excellence
3500+
Success stories
Leverage our expertise with over 3,500 successful cases guiding your business to thrive.
35+
cannabis experts
Gain strategic insights from our team of 35 specialized lawyers dedicated to your success.
15
years of excellence
Evolved from 420CPA, trust in 25 years of proven industry excellence to navigate your business challenges.
3
offices over world
Access global perspectives and local insights from our 5 strategically located offices.
Our Trusted Advisors
Guiding Your Success with Expertise and Precision

Jamie Pearson
Global Expansion Advisor

Jamie Pearson
Global Expansion Advisor
Jamie Pearson is an award-winning keynote speaker, writer, accredited investor, board member, and highly respected leader in the cannabis industry. Jamie’s operational success led her to win the International Cannabis Awards 2025 International Woman of the Year, 2024 MJ BizCon Women in Leadership award, to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine and twice, one of the most influential women in cannabis by High Times (2019,2021). Jamie has been a prosperous investor in global real estate on three continents. She speaks German and has split her time between the US and the EU for over 25 years. She is generous with her time and knowledge and currently sits on the advisory boards of Hello Again (USA), Dope Drinks (South Africa), Marley One (Jamaica), and Unlock Healthcare (Israel).
Jamie founded and leads The New Holland Group (NHG), a global consulting firm serving clients with international business development & strategy, cross-border IP protection, capital raising, and celebrity partnerships. NHG’s clients include governments, global brands, manufacturers, distributors, dispensary chains, MSOs & MCOs (multi-country organizations).
Before NHG, Jamie spent seven years, including three as the President & CEO, of Bhang Inc. one of the world’s most-awarded infused edible brands, famous for its infused chocolate bars. She executed the global expansion plan, ran the capital markets division, and was the face of the brand – catapulting Bhang from a California favorite to a multi-national phenomenon. When Jamie exited Bhang, the brand was being distributed in 7 US states and 10 countries through licensing deals with the likes of Trulieve, Indiva and Origin House (now Cresco). Jamie served as the Vice Chairman of Bhang’s Board and was a member of the audit committee.

Hirsh Jain
Market Intelligence Advisor

Hirsh Jain
Market Intelligence Advisor
Hirsh Jain is the Founder of Ananda Strategy, a business advisory firm that works with leading cannabis brands, retailers, ancillary businesses and investment funds in the United States and Canada. Hirsh serves as Vice Chair of the Cannabis Chamber of Commerce, an international trade organization that promotes the interests and supports the growth of legal cannabis businesses. Hirsh was previously on the Board of Directors of the National Organization for the Reform of Marijuana Laws (NORML) in California, which for fifty years has been working to reform California's cannabis laws. Prior to working in cannabis, Hirsh was the Global Policy Lead at Airbnb in San Francisco. Before that, he worked as an Engagement Manager at McKinsey & Company in New York City. Hirsh has a B.A. in Philosophy from UC Berkeley, and a J.D. from Harvard Law School.

Heidi Whitman
Global Strategist Advisor

Heidi Whitman
Global Strategist Advisor
Heidi Whitman is a UK-based Global Strategist and Chairwoman of Cannabis Society; working with several companies across the international cannabis industry. With focus on ethical growth and ecosystem development, Heidi leverages her extensive, curated network to support companies committed to advancing plant-based solutions and setting new standards in patient and consumer centric care.

Andrew Gradman
Legal Tax Advisor

Andrew Gradman
Legal Tax Advisor
Andrew Gradman is a highly regarded tax attorney specializing in cannabis taxation, M&A, and international transactions. As a trusted advisor to Verdant Strategies clients, he delivers insightful tax strategies to navigate complex legal landscapes. Andrew’s thought leadership includes co-authored articles with Rachel Wright on cannabis taxation.

Dina Nagib
Cannabis Retail Advisor

Dina Nagib
Cannabis Retail Advisor
Dina has 15 years of experience from the biotech industry where she focused on process optimization, quality control, inventory management and software development. Since coming to cannabis in 2019, she’s worked with dispensaries on data handling, software implementation and process improvements. Dina’s focus with her clients is utilizing the right technology and implementing good data processes to grow the business while operating with grace and a passion for the plant.

Sasha Mamula-Elkins
MBA, MSP, SHRM-CP

Sasha Mamula-Elkins
MBA, MSP, SHRM-CP
With 13+ years of consulting experience and a deep focus on HR, Sasha combines her business acumen and psychological insights to tackle complex workforce challenges. As a certified HR professional and an accomplished entrepreneur, she bridges practical solutions with strategic vision to drive sustainable growth for clients.

Simon Menkes
CPA

Simon Menkes
CPA
Simon Menkes brings over two decades of accounting expertise across diverse industries, specializing in cannabis, technology, real estate, and finance. A Princeton graduate and licensed CPA in California, Simon combines technical acumen with strategic foresight to empower businesses in achieving their financial goals.
A Global Reach
With offices in Los Angeles, New York, and Nice, France, Verdant Strategies is uniquely positioned to provide both global perspectives and local insights. Our international presence ensures that we are always at the forefront of industry developments, ready to support your business no matter where you operate.
Beverly Hills
New York
Nice, France
Trusted Partners
in Your business Success
At Verdant Strategies, we pride ourselves on being more than consultants—we are your dedicated advisors, offering unparalleled expertise and personalized solutions to support your business at every stage of its journey.
- Industry Experts: Decades of experience in accounting, tax, and consulting.
- Collaborative Solutions: Tailored strategies for unique needs.
- Commitment to Excellence: Precision, transparency, and constant improvement.

What Our Clients Say
True Professionals
Rachel and her team at Verdant Strategies are true professionals. Their deep understanding of cannabis-specific regulations and proactive approach to financial management have been game-changers for our business. Highly recommended!
Confidential
COO
We trust their team completely
Working with Verdant Strategies has transformed our financial operations. Their CFO services provided us with strategic insights that have driven our growth and improved our profitability. We trust their team completely.
Confidential
Founder
An invaluable partner
Verdant Strategies has been an invaluable partner in navigating the financial complexities of the cannabis industry. Their expertise in tax planning and compliance has saved us significant time and money. We couldn't be more pleased with their service!
Confidential
Corporate Attorney
Stay Informed, Stay Compliant
Get the latest updates and best practices to ensure your cannabis business remains on the right side of the law