The Cannabis Boom Is Moving South: Red States Are Starting to Turn Green

In this episode of The Cannabis Brief, Verdant Strategies Director of Market Intelligence Hirsh Jain argues that the American South may be emerging as the next major growth engine for U.S. cannabis. From Virginia’s coming adult-use market to expanding medical programs in Georgia, Texas, Florida, Mississippi, Arkansas, Louisiana, and Alabama, Hirsh connects the policy shifts, patient growth, and regional dynamics shaping the next phase of the industry. Watch the full episode for a data-driven look at where Southern cannabis markets may be headed.