Why New York’s Cannabis Market Matters More Than Any Other in 2026

The Cannabis Brief: New York’s cannabis market has entered a decisive phase, and the outcome will ripple far beyond state lines

In this episode of The Cannabis Brief, Hirsh Jain explains why New York is the most important cannabis market in the U.S. today, and why 2026 will determine whether it fulfills its economic promise or repeats the failures seen elsewhere. Rapid retail expansion has driven record sales growth, but tightening store economics, rising credit risk, and enforcement gaps are creating new pressure across the supply chain.

Watch the full analysis to understand what operators and policymakers need to get right. Subscribe to the Verdant Strategies channel and like the video for more operational and financial insights from across the cannabis industry.