MJBizCon: If Your CPA Saved You $10M, How Would You Reinvest in Your Company’s Wellness?

What would operators do if their CPA saved them $10 million?

At MJBizCon 2025, Verdant asked leaders across the industry how they would reinvest that kind of financial clarity back into their companies. Their answers revealed a powerful truth: growth begins with people. From expanding benefits and funding wellness programs to reinvesting in education, community resilience, and restorative justice, operators shared a vision of an industry built on trust, sustainability, and long-term health.

This video captures the moments that show where cannabis leadership is truly headed, and what companies can build when the right financial strategy unlocks real possibility.