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Jessica Ferranti Launches The Mycelia Group | New CRO Model for Cannabis Growth

In this exclusive interview, Rachel Wright sits down with Jessica Ferranti as she officially launches The Mycelia Group, a new venture providing fractional C-suite leadership for cannabis companies looking to scale sustainably.

With deep experience as a CRO, COO, and CMO, Ferranti explains how her model helps founders optimize strategy, execution, and revenue (without the full-time overhead). 

She also shares why women-led businesses are at the heart of her mission.

💬 Key topics:
• What cannabis companies get wrong about revenue strategy
• How fractional leadership unlocks growth for mid-sized operators
• Why cross-functional teams are essential to scale
• The #1 mistake founders make (and how to fix it)
• Why systems, communication, and execution matter more than titles

This is a must-watch for cannabis executives, operators, and anyone building lean, resilient teams.

Team Verdant

Team Verdant

Verdant Strategies is a leading the Way in Cannabis Financial Services. We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.

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