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GCNC Ep. 2: Total Addressable Market – Opportunity or Illusion?
In this episode of Cannabis by the Numbers, Chris Day sits down with Beau Whitney, Rachel Wright, and Verdant partner Mike Goral to unpack what “total addressable market” really means for cannabis operators and investors. They explore how TAM is built, why big numbers can mislead, and how to translate macro data into realistic, local strategy.
Watch the episode, then like, share, and tell us your takeaway in the comments.
Team Verdant
Verdant Strategies is a leading the Way in Cannabis Financial Services. We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.
