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From Flavor to Formulation: Lisa Battista on Cannabis Beverages, Dosing Tech & Brand Growth

At the Benzinga Cannabis Capital Conference in June 2025, Rachel Wright of Verdant Strategies talks with Lisa Farrell Battista, CEO of The Flavor Company, about flavor innovation, dosing technology, and the booming cannabis beverage market. Lisa shares how her company helps brands launch faster with pre-blended solutions, superior inputs, and compliant formulations for both regulated and hemp-derived products.

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Team Verdant

Verdant Strategies is a leading the Way in Cannabis Financial Services. We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.

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