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Behind Benzinga: Patrick Lane and Rachel Wright on Building Events, Media, and Momentum in Cannabis

At the Benzinga Cannabis Capital Conference in June 2025, Verdant’s Rachel Wright speaks with Patrick Lane, VP of Revenue and Co-Founder of Benzinga’s Cannabis Capital Conference series. They discuss Benzinga’s evolution from a media outlet to an industry hub, the value of accessible financial education, and how events connect investors, operators, and innovators shaping cannabis today.

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Verdant Strategies is a leading the Way in Cannabis Financial Services. We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.

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