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No Fairy Tales: Jeanne Sullivan on Cannabis Survival, Raising Capital & What’s Still Worth the Fight

At Cannabis Means Business NYC 2025, Rachel Wright of Verdant Strategies sits down with veteran investor and advisor Jeanne Sullivan for a candid talk about cannabis survival, fundraising, and scaling in a cautious market. Jeanne shares what founders must know before raising capital, why operational excellence matters more than ever, and how to stay ahead as global markets evolve.

Team Verdant

Team Verdant

Verdant Strategies is a leading the Way in Cannabis Financial Services. We bring a wealth of experience and a deep understanding of the cannabis industry to provide tailored financial services that drive success.

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