In this exclusive interview, Rachel Wright sits down with Jessica Ferranti as she officially launches The Mycelia Group, a new venture providing fractional C-suite leadership for cannabis companies looking to scale sustainably.
With deep experience as a CRO, COO, and CMO, Ferranti explains how her model helps founders optimize strategy, execution, and revenue (without the full-time overhead).
She also shares why women-led businesses are at the heart of her mission.
💬 Key topics:
• What cannabis companies get wrong about revenue strategy
• How fractional leadership unlocks growth for mid-sized operators
• Why cross-functional teams are essential to scale
• The #1 mistake founders make (and how to fix it)
• Why systems, communication, and execution matter more than titles
This is a must-watch for cannabis executives, operators, and anyone building lean, resilient teams.