Media | Verdant Strategies

From Vision to Opening Day: Trina Ragsdale on Building Jane’s Joint & Surviving the Cannabis Grind

Written by Team Verdant | Oct 21, 2025 7:36:48 PM

At Cannabis Means Business NYC 2025, Rachel Wright of Verdant Strategies speaks with Trina Ragsdale, founder of Jane’s Joint, about the realities of launching a dispensary from scratch. They discuss fundraising with integrity, building community partnerships, and balancing growth with purpose. Trina shares how she turned vision into action—and why values matter more than speed when building in cannabis.