In Episode 19 of Financing Your Cannabis Future, Rachel Wright sits down with Lauren Carpenter, Co-Founder of Embarc, to explore what it really takes to build and scale cannabis retail in California. From community listening tours and local policy work to evolving stigma, rescheduling, leadership, and team growth, Lauren offers a grounded look at the challenges behind long-term retail success. Watch the full conversation on Verdant’s YouTube channel, and subscribe for more cannabis finance and strategy insights.