Media | Verdant Strategies

Behind Benzinga: Patrick Lane and Rachel Wright on Building Events, Media, and Momentum in Cannabis

Written by Team Verdant | Oct 21, 2025 7:00:01 PM

At the Benzinga Cannabis Capital Conference in June 2025, Verdant’s Rachel Wright speaks with Patrick Lane, VP of Revenue and Co-Founder of Benzinga’s Cannabis Capital Conference series. They discuss Benzinga’s evolution from a media outlet to an industry hub, the value of accessible financial education, and how events connect investors, operators, and innovators shaping cannabis today.