Your Trusted Partner for Expert Financial Solutions
Industry-Specific Expertise
Specialized insights and strategic guidance tailored specifically for the unique challenges and opportunities within the cannabis industry.
Proactive and Client-Centered
Our team anticipates client needs and focus relentlessly on delivering superior client service, ensuring satisfaction and success.
Commitment to Transparency
We uphold the highest standards of openness in all our communications, fostering trust and integrity with all stakeholders.
Value Oriented Solutions
We are committed to delivering high-quality strategies that provide substantial value and practical solutions to our clients.
Precision and Professionalism
Our approach is characterized by meticulous attention to detail and adherence to the highest professional and ethical standards.
Mutual Respect and Collaboration
We foster a culture of teamwork and respect, valuing every relationship and collaborating effectively to achieve shared goals.
Our Services
Professional Financial Partner for Every Stage of Your Business Journey
Startup
Start your cannabis venture with Verdant Strategies for strong financial planning and compliance.
Establishment
Support your growth with our advanced financial strategies and operational insights.
Growth & Maturity
Expand and excel with our strategic financial guidance for complex operations.
Merger & Acquisition
Optimize performance and prepare for exits with our sophisticated financial strategies.
Decline
Revitalize and restructure during downturns with Verdant Strategies' support.
Pioneering Financial Excellence in the Cannabis Industry
Empowering Cannabis Businesses with Financial Precision
About Us
Verdant Strategies' team consists of seasoned professionals with extensive experience in cannabis industry financial management. Our experts excel in accounting, tax planning, CFO services, and compliance, providing personalized solutions to drive your business's growth and ensure regulatory adherence. Meet the dedicated team committed to your success!
Stephanie Cuffy-Jeffries
Business Development Administrator
Stephanie Cuffy-Jeffries
Business Development Administrator
Stephanie Cuffy-Jeffries joined 420 CPA as Business Development Administrator in 2023. With four years of experience supporting executives, she excels in optimizing business operations and fostering partnerships. In her spare time, Stephanie enjoys video games, anime, and working on independent films.Stephanie Cuffy-Jeffries joined 420 CPA as Business Development Administrator in 2023.
Florian Philippe
Chief Marketing Officer
Florian Philippe
Chief Marketing Officer
Florian Philippe is a brand marketing leader with over 13 years of international experience in brand transformation and growth. Specializing in digital strategy, brand positioning, and cross-functional leadership, Florian is known for his hands-on approach and ability to turn ideas into business results. Driven by a passion for creating impactful brand experiences, Florian thrives on pushing boundaries and innovating across industries. Outside of work, he enjoys traveling and immersing himself in different cultures, which fuels his creativity and strategic thinking.
Tina Suarez
HR Manager
Tina Suarez
HR Manager
Tina Suarez has over 20 years of experience as a Human Resource Manager, specializing in strategic HR planning, payroll, compliance, and employee relations. She excels in developing HR policies and compensation programs for California-based and multistate businesses. In her free time, Tina enjoys spending time with her family and friends, especially camping with them on the beach and cooking new recipes and watching movies with her husband.
Melissa Walters
Client Accounting Services & Tax Supervisor
Melissa Walters
Client Accounting Services & Tax Supervisor
Melissa Walters joined 420 CPA in 2018 and focuses on client relations, tax notices, and project management. With a passion for seeing projects through to completion, she ensures clients are satisfied with the results. Outside of work, Melissa loves hiking, traveling, and spending time with her family.
Mary Ann Gazzingan
Client Accounting Services
Mary Ann Gazzingan
Client Accounting Services
Mary Ann Gazzingan, CPA, has nearly 10 years of experience in accounting, serving clients from Australia, the US, and the Philippines. With her extensive skills, she brings high-quality service to 420 CPA clients. Outside work, Mary Ann enjoys recording music, playing mobile games, and watching documentaries.
Milen Gomez
Client Accounting Services
Milen Gomez
Client Accounting Services
Milen Gomez has over six years of experience in accounting for US and Hong Kong entities. She specializes in taxes, payroll processing, and improving accounting efficiency. In her free time, Milen loves spending time with her family, reading, and traveling to new destinations.
Monica Villanueva
Tax Administration & Accounts Receivable
Monica Villanueva
Tax Administration & Accounts Receivable
Monica Villanueva is a Certified Financial Market Professional (CFMP) and Certified Bookkeeper (MICB) with extensive experience in accounting and tax compliance for international businesses. She is currently handling tax data collection and supports our clients with accounting services needed before finalizing the tax returns. Monica enjoys watching movies, travelling, and trying adventurous activities in her free time.
Simon Menkes
CPA
Simon Menkes
CPA
Simon Menkes, CPA, is a Trusted Advisor at 420CPA with almost three decades of accounting experience spanning many fields. Together with 420CPA's Rachel Wright, Simon co-authors articles on the business of cannabis, examining the forces shaping the future of the industry. Simon provides clients with wise counsel, enabling them to grow their businesses and achieve their goals. Previously Simon was a controller and senior accountant in a range of industries including real estate, property management, technology and financial services. Responsibilities included daily accounting and financial operations, cash flow analyses and special projects, month-end close, payroll, audit compliance, and more. Simon earned his Bachelor of Arts in Political Science and Economics from Princeton University and is a CPA in the state of California and a mediator certified by the National Conflict Resolution Center. He is a member of the American Institute of Certified Public Accountants (AICPA). In his free time, Simon embraces the Renaissance spirit, enjoying karate, surfing waves, or swing dancing with his wife. He has written three novels and is a painter of landscapes and other subjects.
Garry Pannu
Web Developer
Garry Pannu
Web Developer
I’m a Web Development and Project Management Expert with 9 years of experience, passionate about crafting engaging web experiences that excel in both design and performance.
With expertise in the latest technologies like WordPress, HubSpot, Webflow, Framer, Shopify, PHP frameworks, and more, I deliver aesthetically pleasing and highly functional websites. My work with industry leaders in SaaS, FinTech, and Healthcare has equipped me with the skills to address unique industry challenges and ensure compliance with regulations.
Charlene Estrada
Operations
Charlene Estrada
Operations
Charlene is a trusted leader and management consultant with over 25 years of experience in driving high-stakes programs and building top-performing teams. After a successful career in healthcare, she transitioned to the cannabis industry, where she advocates for plant medicine and federal legalization. Charlene is passionate about using cannabis as a tool for policy reform, healthcare equity, and improving the quality of life for users.
With expertise in leading through change, aligning people, processes, and technology, Charlene excels in fast-paced environments and fosters collaboration. She is committed to working with mission-driven cannabis companies to drive sustainable, inclusive change.
Rhonda Ryckman
CPA
Rhonda Ryckman
CPA
Roni Ryckman began in her career in the “Big 4” working at KMPG Peat Marwick. She worked her way through college as a bookkeeper while also learning Tax Preparation. After a couple years, Roni transitioned into private practice as it became more fulfilling. Working with small/medium size businesses became Roni’s passion as she became skilled at best practices, workflow and set-up and training bookkeeping staff. Roni graduated from San Diego State University and enjoyed the community so much she decided to establish San Diego as her home base with her family. She has specialized in the construction industry for most of her 2 decades of practice but has branched out into other areas as well following the demands of other industries. She loves a challenge and has never met a set of books she could not “fix”. Roni loves to travel with her children, most often abroad including Italy where her family originated. She was a musician long before an accountant and loves to write and perform music whenever time allows.
Adrian Mallari
Tax Administration & Compliance
Adrian Mallari
Tax Administration & Compliance
Adrian has a strong background in accounting and a proven track record of delivering accurate financial insights, positioning him as an effective contributor to clients’ needs. In his previous roles, he has successfully handled responsibilities relevant to bookkeeping, including daily tasks, reconciliation, financial analysis, budgeting, and journal entry management. Adrian is skilled in leveraging accounting software like QuickBooks Online (QBO) and Xero to enhance financial processes. With a bachelor’s degree in accounting and five years of experience, Adrian has a solid grasp of U.S. Generally Accepted Accounting Principles (GAAP) and a keen eye for detail. While he is not a Certified Public Accountant (CPA), his commitment to delivering high-quality work ensures that clients feel secure about their business’s financial health. Outside of his professional life, Adrian enjoys playing the guitar, immersing himself in anime, and gaming. These hobbies fuel his creativity and provide balance in his day-to-day life.
Kate Bernabe
Administration Assistant
Kate Bernabe
Administration Assistant
With a bachelor's degree in Accountancy from the Philippines, Kate brings over six years of experience in end-to-end bookkeeping and accounting, supporting clients across the U.S., Australia, and the Philippines. She is also certified in various accounting software.
Outside of work, she enjoys tending to her succulent garden, watching movies, and diving into books on her Kindle.
Fiona Chen
UX Designer
Fiona Chen
UX Designer
Fiona Chen is a seasoned UX Designer with 7 years of experience in creating intuitive, user-centered digital experiences. She specializes in designing seamless interfaces that prioritize both functionality and aesthetic appeal, ensuring users have a smooth and engaging journey.
Joseph Powers
Content Manager
Joseph Powers
Content Manager
In 2011, while serving in the nuclear division of the military, I experienced a personal event that resulted in a prescription. This led me to develop a deep fascination with cannabis. I began researching the plant extensively and having long discussions with industry leaders to learn as much as possible.
Soon after, cannabis companies started contacting me to write blog articles and help them with technical SEO strategies.
After 14 years, I've worked with over 100 cannabis companies providing content and SEO services to enhance their online presence.
Join Us in This
Exciting New Chapter
We are more than accountants; we are your partners in growth. At Verdant Strategies, we combine deep industry knowledge with a forward-thinking approach to guide you through every stage of your business journey.
Together, let’s cultivate success in the cannabis industry. Thank you for your continued trust and support. We look forward to achieving new heights together.
Rachel Wright
Founder & CEO
Verdant Strategies
Our Evolution
From 420 CPA
to Verdant Strategies
Legacy of Excellence
420 CPA, founded in 2009, has been a pioneering force in cannabis accounting. Over the years, it has grown to be known for its innovative solutions and deep industry knowledge.
A New Chapter
As the cannabis industry evolved, so did we. Verdant Strategies emerged from the legacy of 420 CPA, expanding our services to offer comprehensive financial management, including fractional CFO support and strategic consulting.
3.5k
Success stories
Leverage our expertise from over 3,500 successful cases
35+
cannabis experts
Gain strategic insights from our team of 35 specialists
15
years of excellence
Building on 15 years of 420CPA's proven excellence, trust in our industry leadership
3
offices over world
Access global perspectives and local insights through our 3 offices
$40m+
Savings
Client Saved $40m+ in 2024 alone
Championing Industry Leaders
Showcasing our commitment to the cannabis industry by partnering with organizations that lead innovation, advocate for progress, and drive meaningful change across the sector.
What Our Clients Say
True Professionals
Rachel and her team at Verdant Strategies are true professionals. Their deep understanding of cannabis-specific regulations and proactive approach to financial management have been game-changers for our business. Highly recommended!
Confidential
COO
We trust their team completely
Working with Verdant Strategies has transformed our financial operations. Their CFO services provided us with strategic insights that have driven our growth and improved our profitability. We trust their team completely.
Confidential
Founder
An invaluable partner
Verdant Strategies has been an invaluable partner in navigating the financial complexities of the cannabis industry. Their expertise in tax planning and compliance has saved us significant time and money. We couldn't be more pleased with their service!
Confidential
Corporate Attorney
Industry Insights
Stay Informed, Stay Compliant
Get the latest updates and best practices to ensure your cannabis business remains on the right side of the law