At Cannabis Means Business NYC 2025, Rachel Wright of Verdant Strategies speaks with Nikki Lawley—wholesale rep for Entourage (Fluent Cannabis) and whole-plant advocate. From selling terpene-rich products to building strong retailer relationships, Nikki shares what it takes to succeed in New York’s evolving cannabis market. With passion and authenticity, she breaks down why THC isn’t everything and how education and connection drive real sales.